CREATING VALUE

Strategy

Identifying innovations, evaluating growth strategies, leveraging brand purpose

insight

Analysis of complex situations, design and interpretation of research, trend application

Action

Pushing projects forward,  stakeholder management, enabling teams to deliver

BUSY

SKills & services

  • Brand and commercial strategy, construction and facilitation
  • Brand creation from product to positioning
  • Brand communications, re-positioning, finding brand purpose, enhancing brand propositions
  • Brand Standards and Full Brand IP documentation
  • NPD and innovation viability studies
  • Creative development from brief to production
  • Marketing Communications, audit, review and improve
  • Project leadership and stakeholder management
  • Market research design and interpretation
  • Partnership framework strategy to implementation

 

SNAPSHOT

Past Projects

  • InterContinental Hotels, global brand planning & multi-brand partnership framework
  • Growth Engineering, ran operations for SaaS LMS platform and lead app development
  • Kyocera, innovation research and ideation, spotted the latent demand for Smart Phones
  • Egg, the first internet bank, enshrined the brand & culture at launch
  • Nestle Willy Wonka, product innovation to coincide with film launch
  • MSN research to validate creative work in the USA
  • DSM internal communications throughout swine-flu
  • Disney Babies, European roll-out
  • First Direct, brand advertising and culture

current SUPPORT for LIDO BRANDING

PRevious Clients & Projects


'Always ahead of the curve. She's able to apply her analytical mind to solve even the most complicated problems. A natural innovator, her instinct for what the future holds enables her to consistently make excellent decisions' 

Daniel King, Growth Engineering

‘What impressed me most about Emma, was her blend of warmth and professionalism. She is a genuine ‘people person,’ whose natural empathy endears her to clients and workmates alike, and she is relentless in her pursuit of solutions’ 

Eoin Shaughnessy, Anaplan 

EMMA

  • London based, international outlook
  • Lived and worked through the dot com era in San Francisco and has remained enthralled by the digital revolution ever since
  • Started her career in the Ad-land of Soho, London
  • Durham graduate and Masters in Marketing, awarded Outstanding Graduate in Marketing
  • Specialises in Luxury, Hospitality and Tech